Opening & introductions

James’ journey - how he started out and how he became involved in Onfinality and SubQuery

Who is Onfinality? An infrastructure company that is providing reliable and high-performance access to blockchain networks.

Who is SubQuery? Sister company to Onfinality. Essentially a cache layer for blockchains to more easily search and retrieve critical data.

Economics of tokens and the aforementioned companies stance

Why would you need to launch a token?

Decentralisation as a core concept of Web3

Token requirements to kickstart a liquidity event for founders and token holders - must have utility. cannot simply be a store of value

Token generation events - IDEOs and IEOs

Recommendations around structuring Web3 entities

NZ tax regime and existing regulatory landscape. Comparison to Singapore jurisdiction

Structure of company as a Singaporean foundation contracting to NZ entity

Web3 is very much an international industry. The fluidity means it will shift as market and regulatory factors dictate. Staff proximity a useful advantage

Staffing and resourcing the next generation of Web3 talent

The best and worst aspects of token economics in Web3

What are the keys to your success and what advice can you provide to others in the current market?

Strategy of sales and marketing of Web3 companies and product compared to traditional Web2 initiatives

Everyone is accessible in a Web3 environment and the tools used to keep in contact and build a community differ from that of a traditional business

Partnership announcements as a key component of growing the community and attracting new customers through referral and word of mouth

Shilling, speculation and trend following - pump and dump schemes of new tokens

Economic design, scalability and reward rates of tokens. Staking of tokens to limit volatility

Stereotypical day in the life of James Bayly

Schedule flexibility and maintaining the start-up mentality as the company grows

Three aspects of social credibility - partners/customers, investors, community size - and how it links to reputation

Journey through raising capital in Web3 - faster path to liquidity

SAFT - Simple Agreement for Future Tokens - investment process

Acquisition of tokens to participate on the network. Various token exchanges and negotiating where and how to list

What advice can you provide to traditional Web2-based companies looking to leverage Web3-based technology?

Untapped potential of using blockchain in public good services as a secure source of a trusted and verifiable digital identity

Expanding the utility of NFTs into access keys